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What is WordPress? A Complete Guide on Everything You Should Know in 2021
<p>WordPress has made website building accessible to anyone, even people who are not even developers.</p> <p>You can use WordPress to create any type of website you imagine. With the help of themes and plugins, you can create almost any kind of website.</p> <p>So, what is WordPress? In the simplest form, it is the most popular way to create any website or blog.</p> <p>WordPress is like the operating system of your website. It might not be the only platform for building websites but it is the leading one among the alternatives.</p> <p> </p> <h2><strong>What Is WordPress?</strong></h2> <p>WordPress is a website building platform and <a href="https://en.wikipedia.org/wiki/Content_management_system" target="_blank" rel="noopener">content management system (CMS)</a> that enables anyone to run and maintain a website without writing a single line of coding. Nowadays, WordPress is the most popular website platform for building a website without any cost.</p> <p> </p> <h2><strong>What Is CMS?</strong></h2> <p>WordPress is an open-source CMS, which means that anyone can use or modify its software for free. A content management system is a tool that makes it easy to manage different aspects of your website without knowing anything about programming.</p> <p>Here are a few examples of the types of websites you can create with WordPress:</p> <p>Blogs, E-commerce website, Business website, Membership website, Portfolio website, Forum website, Event website, E-learning website, etc.</p> <p> </p> <h2><strong>What Is the Difference Between WordPress.com or WordPress.org?</strong></h2> <p>If you search “WordPress” on Google, you will be confused with the results. Since there are two versions of WordPress, it should be explained that what each of those versions offers and brings to the table.</p> <p><a href="https://wordpress.org/" target="_blank" rel="noopener">WordPress.org</a> also called self-hosted WordPress is the free, open-source software that you can install on your web host to create a website that is fully your own.</p> <p><a href="https://wordpress.com/" target="_blank" rel="noopener">WordPress.com</a> is a paid service that is powered by WordPress.org software.</p> <p>It is the hosted version of WordPress, where you can create a WordPress.com account to make a website. It’s simple to use, but you’ll lose much of the features of self-hosted WordPress.</p> <p>If you want to fully own your website, self-hosted WordPress.org is the best option. Most of the time, when “WordPress” is mentioned, it usually means the self-hosted WordPress available at WordPress.org.</p> <p> </p> <h2><strong>WordPress Features</strong></h2> <p>WordPress powers over 35% of websites on the Internet. One out of four websites you visit is likely powered by WordPress. But here’s the question, why should you use WordPress?</p> <p>Here are the most important features and reasons to choose WordPress for your site:</p> <ol> <li><strong>WordPress Is Free: </strong>The biggest benefit of WordPress is that it’s a free, and open-source software. Although you’ll need to pay a little bit for hosting, you will never have to pay for using WordPress software.</li> <li><strong>WordPress Is Fast: </strong>WordPress is constantly being optimized to increase the loading speed of a website.</li> <li><strong>SEO Friendly: </strong>Search engine optimization is also simple with WordPress. Although you need to know a little bit about SEO itself, the whole process is easier on the WordPress platform.</li> <li><strong>Easy-to-use Interface: </strong>WordPress is very easy to use without any complicated settings.</li> <li><strong>Large Community: </strong>If you are facing problems or errors, there is an enormous network of WordPress users all around the world to help you out.</li> <li><strong>Easy to Find Help: </strong>It’s easy to find help if you run into problems. There are lots of blogs, tutorials, and forums that you can approach for free and paid help.</li> <li><strong>E-commerce is Simple: </strong>When it comes to e-commerce, WordPress offers a lot of options depending on the products or services you want to sell.</li> </ol> <p> </p> <h2><strong>How to Start Using WordPress</strong></h2> <p>Starting with WordPress is an easy process but it incorporates a few important steps.</p> <p>These steps include finding a reliable hosting service provider, utilizing themes and plugins, and of course installing the WordPress software on your hosting server.</p> <p> </p> <h3><strong>1. Choose a Hosting Provider:</strong></h3> <p>First, when <a href="https://www.wpbeginner.com/wordpress-hosting/" target="_blank" rel="noopener">choosing a hosting provider</a>, you’ll need a place where your site’s data and files are stored which transmits information across the web to anyone who visits your website.</p> <p>Some of the hosting providers also offer domain name registrations too.</p> <p>After choosing the right hosting provider for your website, it comes down to installing WordPress software on your hosting server.</p> <p><strong> </strong></p> <h3><strong>2. Choose a Domain Name for Your Website:</strong></h3> <p>Secondly, <a href="https://websitesetup.org/choose-domain-name/" target="_blank" rel="noopener">choosing a domain name</a> for your website is an important and primary task when creating any website.</p> <p>A domain name is the online identity of your website or the name of your website.</p> <p>In other words, it is your website address or the URL which users type on the browser’s address bar to reach your website.</p> <p>Your URL is the first thing that the visitors will see, therefore a good domain name can make a great impression on your visitors.</p> <p>Other than that, a good domain name affects SEO. Keywords in your domain name can help with your SEO ranking. Your domain name is also a branding opportunity. The right domain name can increase brand recognition.</p> <p> </p> <h3><strong>3. Install WordPress Software on Your Hosting Server</strong></h3> <p>Most of the hosting providers offer 1-click installations so that you get the latest version of WordPress installed no matter what.</p> <p>Installing WordPress actually depends on the hosting provider you choose but it’s very simple and you can also find many guides online.</p> <p> </p> <h3><strong>4. Choose a WordPress Theme</strong></h3> <p>A theme is the face of your website that includes everything from layout to fonts. There is a vast marketplace for both free and premium WordPress themes for you to choose from based on your requirements and style.</p> <p> </p> <h3><strong>5. Add Plugins to Extend WordPress Functionality </strong></h3> <p>The basic WordPress software can be extended with WordPress plugins. Just like themes, there are thousands of plugins available, both free and paid. Plugins can improve security, optimize image files, enable e-commerce, and much more.</p> <p>WordPress plugins are software that you can upload to your website to add more features (such as e-commerce, backups, and more). There are thousands of free and premium WordPress plugins available on WordPress.org.</p> <p> </p> <h2><strong>To Conclude</strong></h2> <p>Now that you have learned what WordPress is and what it offers if you are looking to build a website without much cost and knowing anything about codes and programming WordPress is surely the right choice for you.</p> <p>Thank you so much for reading this article, and let us know what you think about WordPress in the comment section below!</p> <p> </p> <p> </p> <p> </p>

How to Host a Virtual Event in 2021 + Helpful Tools
<p>The spread of the Coronavirus crisis globally has changed the conditions for businesses, and the event industry has not been an exception either.</p> <p>When such an emergency strikes, it seems that everything is just coming to a standstill, and we are all aware of how the COVID-19 has shaken things up around us.</p> <p>Event planners and organizers should go for virtual events to avoid further loss of interest.</p> <p>We agree that the term virtual event seems to be a bit futuristic, but the truth is that it’s been around since 1993 when a coffee pot cam <a class="rank-math-link" href="https://www.bbc.com/news/technology-20439301" target="_blank" rel="noopener">went live</a> on the internet.</p> <p>Right now, many large conferences and events have gone online wholly or partially, which in turn brings advantages to them.</p> <p>A larger group of target audience alongside the reduced costs are the most prominent pros associated with this transformation.</p> <p>Whether you fancy it or not, many organizations are staging different types of virtual events on the internet, and it’s time for you to follow the same procedure as well.</p> <p>In this review, we are going to discuss virtual events and the tools you can use for your business.</p> <p>At the outset, you will have a bright idea about the solutions to be used as the novel Coronavirus spreads and keep on holding events at the highest rate of success.</p> <h2><strong>The Impacts of COVID-19 on the Events Industry</strong></h2> <figure class="wp-block-image size-large"><img data-attachment-id="214" data-permalink="https://thewplanet.com/host_a_virtual_event-covid_19_impacts/" data-orig-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-JneiBXVP/w:auto/h:auto/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-covid_19_impacts.jpg" data-orig-size="1400,896" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="host_a_virtual_event-covid_19_impacts" data-image-description="" data-medium-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-JneiBXVP/w:300/h:192/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-covid_19_impacts.jpg" data-large-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-JneiBXVP/w:610/h:390/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-covid_19_impacts.jpg" width="610" height="390" class="wp-image-214 alignnone" src="https://mlenzovehwwx.i.optimole.com/clTH-k0-JneiBXVP/w:610/h:390/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-covid_19_impacts.jpg" alt="The Impacts of COVID-19 on the Events Industry" /></figure> <p>The events industry is a significant global business that is represented by millions of professionals.</p> <p>Let it be a small local business or a nation-wide governmental regulation; everyone has struggled to cancel events and faced tough times over the past few months.</p> <p>Driven by the <a href="https://fortune.com/2020/03/25/coronavirus-social-distancing-networking-career-advice-jobs-covid-19/" target="_blank" rel="noopener">social distancing</a> bits of advice, all those who deal with events in any way should rethink about the way things used to be.</p> <p>We don’t know how long public gatherings will be kept limited, but losing connection with the target audience is the last thing we could ever want.</p> <p>Keeping some practical tips in mind can help us manage through these crazy times easier.</p> <p>For those who manage teams, either small or very large ones, embracing the role of a leader can dramatically prevent crumbling.</p> <p>Being a <em>true </em>leader means having mindful of the team’s morale and making the most appropriate decision at bottlenecks.</p> <p>It’s not strange that our mind goes blank at times, and therefore, keeping proper communication with employees is the key to success during these times of crisis.</p> <p>Additionally, being transparent and honest with clients is a must.</p> <p>Everyone could experience a canceled or postponed episode of events, and it’s nothing strange.</p> <p>If you have to change plans in this way, announce that clearly to your audience and avoid dancing around it at all costs.</p> <p>Reassure them that this situation is a common problem all over the world, and the change in plans will finally pass.</p> <p>Moreover, we should not forget about the upcoming plans for our business.</p> <p>Keeping an eye on the future of the industry after passing behind the crisis can help us make long-term decisions more efficiently.</p> <p>Whether it is the end of fall or next year, it’s a no-brainer that a sharp spike will be observed in business.</p> <p>As a flourishing business owner, spend some time putting that condition in perspective to prepare solutions and plans for it.</p> <p>Nobody knows about the landscape of industries in the future, but we can at least have a vision for the worst conditions and sow the seed for success in advance.</p> <p>Some experts go further and predict the hybrid solutions to become the new trend even after the current restrictions lift.</p> <p>With the emergence and improvement of new cloud-based solutions for events, <a href="https://www.freeman.com/insights/driving-growth-with-hybrid-events" target="_blank" rel="noopener">hybrid events</a> seem not far from replacing the wholly in-person gatherings.</p> <p>By the way, what is a virtual event exactly? What kinds of them are at our disposal for the current situation?</p> <h2><strong>What Are Virtual Events?</strong></h2> <figure class="wp-block-image size-large"><img data-attachment-id="213" data-permalink="https://thewplanet.com/host_a_virtual_event-what_are_virtual_events/" data-orig-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-_kDMCnIs/w:auto/h:auto/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-what_are_virtual_events.png" data-orig-size="1400,1050" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="host_a_virtual_event-what_are_virtual_events" data-image-description="" data-medium-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-_kDMCnIs/w:300/h:225/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-what_are_virtual_events.png" data-large-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-_kDMCnIs/w:610/h:458/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-what_are_virtual_events.png" width="610" height="458" class="wp-image-213" src="https://mlenzovehwwx.i.optimole.com/clTH-k0-_kDMCnIs/w:610/h:458/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-what_are_virtual_events.png" alt="What Are Virtual Events?" /></figure> <p>In simple words, all the meet-ups that can take place online without having to attend a physical location are called virtual events.</p> <p>Unlike the general belief that only the less important and small sessions could go the virtual route, so many big conferences at an international scale are now being held virtually.</p> <h2><strong>Why Should You Host Virtual Events?</strong></h2> <p>Online and virtual plans offer plenty of perks.</p> <p>First up, choosing the online approach makes things simpler for both participants and organizers for event entry.</p> <p>You, as a host, don’t have to pay for a place to hold the event, and consequently, can charge lower fees for tickets.</p> <p>On the other hand, a more extensive range of participants is likely to attend since they don’t have to pay for <a class="rank-math-link" href="https://www.smallbizgenius.net/by-the-numbers/business-travel-statistics/" target="_blank" rel="noopener">conference travel</a>.</p> <p>Additionally, despite the importance of the content you offer, you should know that in-person meetings are often about networking and finding new connections.</p> <p>Many of your attendees seek meeting new people, and you can likewise provide the same chance for them through appropriate online tools.</p> <p>For example, <a class="rank-math-link" href="https://vidooly.com/blog/importance-of-facebook-groups-for-business/" target="_blank" rel="noopener">Facebook groups</a> and <a class="rank-math-link" href="https://slack.com/intl/en-gb/help/articles/115004071768-What-is-Slack-" target="_blank" rel="noopener">Slack groups</a> are two robust tools to let people socialize and stick to your plans more seriously.</p> <p>Before getting down to the list of available products for virtual events, let’s go through a general overview of different online events and the way we can shape them better.</p> <h3><strong>Tutorials</strong></h3> <figure class="wp-block-image size-large"><img data-attachment-id="200" data-permalink="https://thewplanet.com/host_a_virtual_event-online_events-tutorials/" data-orig-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-EGbOlWp0/w:auto/h:auto/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-online_events-tutorials.png" data-orig-size="1440,718" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="host_a_virtual_event-online_events-tutorials" data-image-description="" data-medium-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-EGbOlWp0/w:300/h:150/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-online_events-tutorials.png" data-large-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-EGbOlWp0/w:610/h:304/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-online_events-tutorials.png" width="610" height="304" class="wp-image-200" src="https://mlenzovehwwx.i.optimole.com/clTH-k0-EGbOlWp0/w:610/h:304/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-online_events-tutorials.png" alt="Tutorials" /></figure> <p>Tutorials entail a variety of events such as how-to classes, product descriptions, and FAQs.</p> <p>If you present a new product, service, or teach a particular skill, you can use online events to increase user engagement and maintain a better relationship with them.</p> <p>For more in-depth activities, online courses and webinars are a better fit.</p> <p>This way, you can make use of additional tools to teach skills more profoundly.</p> <h3><strong>Interviews and Conferences</strong></h3> <figure class="wp-block-image size-large"><img data-attachment-id="199" data-permalink="https://thewplanet.com/host_a_virtual_event-online_events-interviews/" data-orig-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-tq9dnj6w/w:auto/h:auto/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-online_events-interviews.png" data-orig-size="1400,709" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="host_a_virtual_event-online_events-interviews" data-image-description="" data-medium-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-tq9dnj6w/w:300/h:152/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-online_events-interviews.png" data-large-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-tq9dnj6w/w:610/h:309/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-online_events-interviews.png" width="610" height="309" class="wp-image-199" src="https://mlenzovehwwx.i.optimole.com/clTH-k0-tq9dnj6w/w:610/h:309/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-online_events-interviews.png" alt="• Interviews and Conferences" /></figure> <p>Share your knowledge with people as an online event through <a href="https://www.smartbugmedia.com/blog/instagram-live-business" target="_blank" rel="noopener">live sessions of Instagram</a> or other social media channels.</p> <p>You can also invite a guest and host events featuring other experts for the more extensive experience.</p> <p>To spice things up, go for some contests or interactive games to keep the sessions engaging.</p> <p>It seems to be a pleasant experience to take part in a business or scientific conference from the comfort of our living room.</p> <p>You have undoubtedly seen pictures of gentlemen who dress ties, sit in front of a webcam while wearing pajamas!</p> <p>A relaxed experience, isn’t it?</p> <p>Aside from that, even the more critical events at large scale, including live concerts, could be streamed online and, therefore, be held virtually.</p> <p>This is also an excellent chance for those who can’t reach the place and attend it in person.</p> <h2><strong>How Can You Hold Virtual Events Efficiently?</strong></h2> <p>Based on the business and requirements, an assortment of approaches could be applied to move conferences and other plans to a virtual setting.</p> <h3><strong>Set Out a Strategy</strong></h3> <figure class="wp-block-image size-large"><img data-attachment-id="197" data-permalink="https://thewplanet.com/host_a_virtual_event-hold_events-strategy/" data-orig-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-yUB3cX4P/w:auto/h:auto/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-hold_events-strategy.png" data-orig-size="1400,863" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="host_a_virtual_event-hold_events-strategy" data-image-description="" data-medium-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-yUB3cX4P/w:300/h:185/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-hold_events-strategy.png" data-large-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-yUB3cX4P/w:610/h:376/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-hold_events-strategy.png" width="610" height="376" class="wp-image-197" src="https://mlenzovehwwx.i.optimole.com/clTH-k0-yUB3cX4P/w:610/h:376/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-hold_events-strategy.png" alt="Set Out a Strategy" /></figure> <p>As a piece of first-person advice, try to map out your strategy in the first place.</p> <p>Start with simple questions like what, who, how, and why.</p> <p>What is the main reason behind holding this event? Do you intend to have more connections, increase revenues from admission fees, or convey ideas?</p> <p>Who are your audiences? What are their most important interests? What do they want to do when they attend the event?</p> <p>Why should they choose <em>you</em> over other event hosts? How are you going to stay ahead of the competition on a calendar full of virtual events?</p> <p>Put a focus on these questions that help to create a roadmap more realistically.</p> <h3><strong>Tell Others About Your Plans</strong></h3> <figure class="wp-block-image size-large"><img data-attachment-id="198" data-permalink="https://thewplanet.com/host_a_virtual_event-hold_events-tell_others/" data-orig-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-I4v0Eero/w:auto/h:auto/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-hold_events-tell_others.jpg" data-orig-size="1400,748" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="host_a_virtual_event-hold_events-tell_others" data-image-description="" data-medium-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-I4v0Eero/w:300/h:160/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-hold_events-tell_others.jpg" data-large-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-I4v0Eero/w:610/h:326/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-hold_events-tell_others.jpg" width="610" height="326" class="wp-image-198" src="https://mlenzovehwwx.i.optimole.com/clTH-k0-I4v0Eero/w:610/h:326/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-hold_events-tell_others.jpg" alt="Tell Others About Your Plans" /></figure> <p>Next, you need to promote your event to the prospective attendees.</p> <h3><strong>Organic and Paid Promotions</strong></h3> <p>Make use of different <a class="rank-math-link" href="https://sproutsocial.com/insights/social-media-channels/" target="_blank" rel="noopener">social media channels</a> for event promotion.</p> <p>Try to use the media that is used by a more significant number of people in your area and suits your activities.</p> <p>Facebook, <a class="rank-math-link" href="https://snapretail.com/uncategorized/8-unexpected-benefits-using-instagram-business/" rel="nofollow noopener" target="_blank">Instagram</a>, and <a class="rank-math-link" href="https://aismedia.com/twitter-for-business/" target="_blank" rel="nofollow noopener">Twitter</a> all have pros and cons, and it’s on you to act smart.</p> <p>Opting for a modern and optimized event calendar can assist you actively in this regard.</p> <p>Consider categorizing and labeling your events so that people can easily distinguish the ones that are supposed to happen online.</p> <p>Plus, you can use <a class="rank-math-link" href="https://www.eventmanagerblog.com/top-online-event-registration-services" target="_blank" rel="noopener">third-party event websites</a> and services that can promote events to the audience efficiently.</p> <p>If you are not on a budget, go for paid sponsorships.</p> <p>Don’t forget about popular influencers and bloggers in your niche since they can leave a high impact on people.</p> <p>Below you can find some useful platforms that come in handy for different purposes.</p> <p>If used correctly, these tools bring you many favorable results more than what it appears to be in the first place.</p> <h3><strong>Keeping in Touch With Registered Users</strong></h3> <p>Sending a simple “thank you” email right after someone secures an RSVP can forge a close bond between you and them.</p> <p>Mix this message up with details about the event, and most importantly, inform them if they are required to use a webcam or mic during the session.</p> <p>Use your social media and <a class="rank-math-link" href="https://sproutsocial.com/insights/free-email-marketing-tools/" target="_blank" rel="noopener">email marketing platform</a> to send updates about the event on specific intervals.</p> <p>Instagram and Facebook stories can do well for this aim.</p> <p>These tools can also be good practices to remind them about the big day.</p> <p>Again, clarify everything about the session and also the plans you have made.</p> <h3><strong>Host Your Event</strong></h3> <figure class="wp-block-image size-large"><img data-attachment-id="196" data-permalink="https://thewplanet.com/host_a_virtual_event-hold_events-host/" data-orig-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-tUgjDBbe/w:auto/h:auto/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-hold_events-host.png" data-orig-size="1400,992" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="host_a_virtual_event-hold_events-host" data-image-description="" data-medium-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-tUgjDBbe/w:300/h:213/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-hold_events-host.png" data-large-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-tUgjDBbe/w:610/h:432/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-hold_events-host.png" width="610" height="432" class="wp-image-196" src="https://mlenzovehwwx.i.optimole.com/clTH-k0-tUgjDBbe/w:610/h:432/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-hold_events-host.png" alt="Host your Event" /></figure> <p>On the day of your event, make the final checks sometime before the scheduled hours.</p> <p>Technical difficulties are the last thing you ever want when your event starts.</p> <p>So check the internet connection, update the necessary programs, and test your mic and camera ahead of time.</p> <p>Sending a final reminder a few minutes before the event could be a good idea, too.</p> <p>Try to let others show up by waiting a few minutes before starting the main topics.</p> <p>Never forget about comments or questions that arise during the session.</p> <p>You can also double check your connection and hardware functionality by asking people about the quality of voice or video.</p> <h3><strong>Engage the Audience After the Event</strong></h3> <figure class="wp-block-image size-large"><img data-attachment-id="195" data-permalink="https://thewplanet.com/host_a_virtual_event-hold_events-engage_audience/" data-orig-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-ALOcJlwn/w:auto/h:auto/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-hold_events-engage_audience.png" data-orig-size="1400,933" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Engage the Audience After the Event" data-image-description="" data-medium-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-ALOcJlwn/w:300/h:200/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-hold_events-engage_audience.png" data-large-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-ALOcJlwn/w:610/h:407/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-hold_events-engage_audience.png" width="610" height="407" class="wp-image-195" src="https://mlenzovehwwx.i.optimole.com/clTH-k0-ALOcJlwn/w:610/h:407/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-hold_events-engage_audience.png" alt="Engage the Audience After the Event | Virtual Event" /></figure> <p>Good job! Now that the event has gone off, it seems that you are done, and the work is over.</p> <p>Say a determinate NO to that thought!</p> <p>Post-event activities and follow-ups are highly critical.</p> <p>You can start by sending another <a href="https://sparkmailapp.com/follow-up-email-after-meeting-template" target="_blank" rel="noopener">thank-you email</a> to attendees.</p> <p>Ask them about the ups and downs and the ways you can make improved sessions in the future.</p> <p>Surveys are exceedingly practical, and you should take advantage of them while you are still fresh in minds.</p> <p>Moreover, you can send an overview of the session to those who couldn’t make it to the event.</p> <p>Share photos and videos with them to trigger their engagement.</p> <p>If possible, send them a free video of the event to show you care about them although they did not attend.</p> <h2><strong>Virtual Events Tools</strong></h2> <p>Now that we are beginning to see the daylight for a successful event.</p> <p>It’s about time to find out about the tools that best match our needs.</p> <h3><strong>Webinars and Online Conferences</strong></h3> <p><img data-attachment-id="202" data-permalink="https://thewplanet.com/how-to-host-a-virtual-event/host_a_virtual_event-tools/" data-orig-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-JM_Vn--b/w:auto/h:auto/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-tools.png" data-orig-size="1400,933" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="host_a_virtual_event-tools" data-image-description="" data-medium-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-JM_Vn--b/w:300/h:200/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-tools.png" data-large-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-JM_Vn--b/w:610/h:407/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-tools.png" class="alignnone wp-image-202 size-large" src="https://mlenzovehwwx.i.optimole.com/clTH-k0-JM_Vn--b/w:610/h:407/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-tools.png" alt="Webinars and Online Conferences" width="610" height="407" /></p> <p>A typical webinar consists of displaying slides, sharing the screen, and having narrations in real-time.</p> <p>Participants are kept in the loop through dedicated panels for chatting or sending a voice message.</p> <p>It best resembles a class without gathering in one place and often lasts around an hour or two.</p> <p>As earlier stated out, online conference lacks the benefit of networking.</p> <p>However, as the COVID-19 hit, platforms started giving updates to cover this need to the greatest extent.</p> <p>Many applications now support chatrooms and live streaming to help people widen their circle of communications.</p> <p>Plus, individuals have the chance to see the keynotes, make plans, talk to each other live, and enjoy interactive sessions most efficiently.</p> <p>If you need a webinar or online conferences for your virtual events, check out these top-rating tools.</p> <h4><strong>Zoom</strong></h4> <p><img data-attachment-id="212" data-permalink="https://thewplanet.com/how-to-host-a-virtual-event/host_a_virtual_event-tools-zoom/" data-orig-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-c76MJtCw/w:auto/h:auto/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-tools-zoom.png" data-orig-size="1400,933" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="host_a_virtual_event-tools-zoom" data-image-description="" data-medium-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-c76MJtCw/w:300/h:200/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-tools-zoom.png" data-large-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-c76MJtCw/w:610/h:407/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-tools-zoom.png" class="alignnone size-large wp-image-212" src="https://mlenzovehwwx.i.optimole.com/clTH-k0-c76MJtCw/w:610/h:407/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-tools-zoom.png" alt="Zoom" width="610" height="407" /></p> <p>After the wake of coronavirus, the stocks of the <a href="https://www.zoom.us/" target="_blank" rel="noopener">Zoom</a> Video Communications Inc.</p> <p>experienced an exponential increase and reached its maximum rate ever.</p> <p>Flexibility and comprehensiveness are the top qualities of the Zoom platform that allow you to host webinars with up to 100 attendees.</p> <p>You can use Zoom through the <a href="https://play.google.com/store/apps/details?id=us.zoom.videomeetings" rel="nofollow noopener" target="_blank">Android</a>, <a href="https://apps.apple.com/us/app/id546505307" rel="nofollow noopener" target="_blank">iOS</a>, and desktop versions and enjoy the free or premium plan as per your requirements.</p> <p>The popularity of Zoom has led other software companies to provide integrations with their products as well.</p> <p>Many event calendar plugins now have full compatibility with Zoom to bring a better experience to people arranging online webinars.</p> <h4><strong>6connex</strong></h4> <p><img data-attachment-id="203" data-permalink="https://thewplanet.com/how-to-host-a-virtual-event/host_a_virtual_event-tools-6connex/" data-orig-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-063ymUYW/w:auto/h:auto/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-tools-6connex.jpg" data-orig-size="1060,557" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="host_a_virtual_event-tools-6connex" data-image-description="" data-medium-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-063ymUYW/w:300/h:158/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-tools-6connex.jpg" data-large-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-063ymUYW/w:610/h:321/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-tools-6connex.jpg" class="alignnone size-large wp-image-203" src="https://mlenzovehwwx.i.optimole.com/clTH-k0-063ymUYW/w:610/h:321/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-tools-6connex.jpg" alt="6connex" width="610" height="321" /></p> <p>The <a href="https://www.6connex.com/" target="_blank" rel="noopener">6connex</a> platform is available to use on any browser or device without having to download anything.</p> <p>It can be easily integrated with social media and supports multi hosts for events.</p> <p>Furthermore, 6connex equips hosts with virtual booths for their conferences and encourages individuals to reach top ranks in leaderboards.</p> <p>Real-time reporting and analytics are among the key features associated with 6connex.</p> <p>This feature assists businesses in measuring the interactions of their audience and use the generated leads for improvements.</p> <p>Additionally, you can add <a href="https://www.bunchball.com/gamification" rel="nofollow noopener" target="_blank">gamification</a>, feedback surveys, and polls to your virtual events to encourage interactions even further.</p> <h4><strong>CISCO Webex Meetings</strong></h4> <p><strong><img data-attachment-id="211" data-permalink="https://thewplanet.com/how-to-host-a-virtual-event/host_a_virtual_event-tools-webex/" data-orig-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-qoR2Vmot/w:auto/h:auto/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-tools-webex.jpg" data-orig-size="1026,578" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="host_a_virtual_event-tools-webex" data-image-description="" data-medium-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-qoR2Vmot/w:300/h:169/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-tools-webex.jpg" data-large-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-qoR2Vmot/w:610/h:344/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-tools-webex.jpg" class="alignnone size-large wp-image-211" src="https://mlenzovehwwx.i.optimole.com/clTH-k0-qoR2Vmot/w:610/h:344/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-tools-webex.jpg" alt="CISCO webex" width="610" height="344" /></strong></p> <p><a href="https://www.webex.com/" rel="nofollow noopener" target="_blank">Webex</a> is a product of CISCO with a great focus on quality video conferences.</p> <p>It has a free version that lets you have video calls as long as you wish and supports 1GB of cloud storage.</p> <p>An exciting feature of Webex Meetings is the ability to have a meeting call you rather than you sign in to it.</p> <p>Considering the current global conditions, the company has decreased prices considerably to make it a proper choice for budget-conscious firms.</p> <p>The application is available for Android, iOS, and desktop.</p> <h4><strong>Google Hangouts</strong></h4> <p><img data-attachment-id="207" data-permalink="https://thewplanet.com/how-to-host-a-virtual-event/host_a_virtual_event-tools-google_hangouts/" data-orig-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-K_HF8E4T/w:auto/h:auto/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-tools-google_hangouts.jpg" data-orig-size="800,485" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Google Hangouts" data-image-description="" data-medium-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-K_HF8E4T/w:300/h:182/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-tools-google_hangouts.jpg" data-large-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-K_HF8E4T/w:610/h:370/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-tools-google_hangouts.jpg" class="alignnone size-large wp-image-207" src="https://mlenzovehwwx.i.optimole.com/clTH-k0-K_HF8E4T/w:610/h:370/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-tools-google_hangouts.jpg" alt="Google Hangouts" width="610" height="370" /></p> <p><a href="https://hangouts.google.com/" target="_blank" rel="noopener">Google Hangouts</a> gives quick access to video conferences using your existing Google account.</p> <p>The interface is easy to use, which lets you start a meeting and add ten users to it.</p> <p>You can use your list of Google contacts to add, remove, or restrict users for your video calls.</p> <p>Both one-on-one and group sessions of Hangouts have a high quality.</p> <p>Besides, the integration with Google Drive brings you a good chance to share virtual events with others offline.</p> <p>A cool feature we found in group calls on Google Hangouts is that it automatically displays the person who is talking in bigger dimensions and reduces the aspects of other live shots.</p> <h4><strong>Demio</strong></h4> <p><a href="https://play.google.com/store/apps/details?id=com.cisco.webex.meetings" target="_blank" rel="noopener"><img data-attachment-id="206" data-permalink="https://thewplanet.com/how-to-host-a-virtual-event/host_a_virtual_event-tools-demio/" data-orig-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-Z358PLSS/w:auto/h:auto/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-tools-demio.jpg" data-orig-size="1200,628" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Demio" data-image-description="" data-medium-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-Z358PLSS/w:300/h:157/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-tools-demio.jpg" data-large-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-Z358PLSS/w:610/h:319/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-tools-demio.jpg" class="alignnone size-large wp-image-206" src="https://mlenzovehwwx.i.optimole.com/clTH-k0-Z358PLSS/w:610/h:319/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-tools-demio.jpg" alt="Demio" width="610" height="319" /></a></p> <p>You can put <a href="https://demio.com/" target="_blank" rel="noopener">Demio</a> into use for live videos, pre-recorded webinars, or a combination of both.</p> <p>It supports appropriate CTAs to increase user engagement and promote services or products.</p> <p>Demio supports event management tools alongside voting features, which come in extremely handy for you as a webinar host.</p> <p>Also, there are useful reports and analytics available to help you measure how good you’ve done on your plans.</p> <p>Overall, Demio has a user-friendly platform that counts for reliable video connections for the complete duration of online conferences. <strong><br /> </strong></p> <h3><strong>Stories on Social Media</strong></h3> <p><img data-attachment-id="210" data-permalink="https://thewplanet.com/how-to-host-a-virtual-event/host_a_virtual_event-tools-stories_on_social_media/" data-orig-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-kdLzgXa6/w:auto/h:auto/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-tools-stories_on_social_media.png" data-orig-size="1400,933" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="host_a_virtual_event-tools-stories_on_social_media" data-image-description="" data-medium-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-kdLzgXa6/w:300/h:200/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-tools-stories_on_social_media.png" data-large-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-kdLzgXa6/w:610/h:407/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-tools-stories_on_social_media.png" class="alignnone size-large wp-image-210" src="https://mlenzovehwwx.i.optimole.com/clTH-k0-kdLzgXa6/w:610/h:407/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-tools-stories_on_social_media.png" alt="Stories on Social Media" width="610" height="407" /></p> <p>Stories are now becoming one of the most <a href="https://www.hypeinsight.com/how-can-your-business-benefit-from-social-media-stories-marketing/" target="_blank" rel="noopener">powerful marketing tools</a> for businesses.</p> <p>Platforms are increasingly adding additional features to social stories in an attempt to make them more appealing.</p> <p>They can be great for sharing videos and other visuals, conducting polls, asking questions, and so on.</p> <p>The widely-used live stories are on Instagram, Facebook, <a href="https://www.lifewire.com/what-is-a-snapchat-story-3486000" target="_blank" rel="noopener">Snapchat</a>, and <a href="https://www.teenvogue.com/story/tiktok-what-is-it" target="_blank" rel="noopener">TikTok</a>.</p> <p>If your virtual events in any way include entertainment, TikTok, and Snapchat should be the top choices on your list.</p> <h3><strong>Livestreams</strong></h3> <p><img data-attachment-id="209" data-permalink="https://thewplanet.com/how-to-host-a-virtual-event/host_a_virtual_event-tools-live_stream/" data-orig-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-kI0IPDda/w:auto/h:auto/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-tools-live_stream.jpg" data-orig-size="1400,875" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="host_a_virtual_event-tools-live_stream" data-image-description="" data-medium-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-kI0IPDda/w:300/h:188/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-tools-live_stream.jpg" data-large-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-kI0IPDda/w:610/h:381/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-tools-live_stream.jpg" class="alignnone size-large wp-image-209" src="https://mlenzovehwwx.i.optimole.com/clTH-k0-kI0IPDda/w:610/h:381/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/host_a_virtual_event-tools-live_stream.jpg" alt="Livestreams" width="610" height="381" /></p> <p>The live video feature is nearly added to all popular social media platforms thus far.</p> <p>Going live is a fantastic way of increasing engagement and gaining the trust of people.</p> <p><a href="https://blog.hootsuite.com/facebook-algorithm/" target="_blank" rel="noopener">Statistics</a> show that, on average, a live video can influence people positively six times more than sharing a normal video.</p> <p>Since almost all platforms support this feature, you should act smart and choose the one with the most prospects for the desired virtual events.</p> <p>Livestreams are available on Instagram, Facebook, Twitter, YouTube, <a href="https://business.linkedin.com/marketing-solutions/linkedin-live" target="_blank" rel="noopener">LinkedIn</a>, and TikTok.</p> <p>Practically all of them support displaying comments in real-time and allow you to keep an eye on the number of attendees during the session.</p> <p>Don’t forget about live-tweeting as a great solution to come into direct contact with your audience.</p> <p>You can use this approach to host Q&A sessions and provide users with information about your business or relevant knowledge.</p> <p> </p> <h2><strong>The Bottom Line</strong></h2> <p>Holding virtual events comes with plenty of challenges, but it presents a great chance to attract more audience.</p> <p>By adapting yourself to this new trend and remapping your plans accordingly, you’ll save a great deal of time and money.</p> <p>The event industry all across the globe has taken steps to help cease the COVID-19 pandemic by going the virtual route.</p> <p>Therefore, no matter where you currently stand in the lifecycle of events, you can always opt for the perfect tool and achieve your business goals during this global crisis.</p> <p>Keep yourself in the loop and expand your communication with people right away using the aforementioned online tools.</p>

Ultimate Guide to Boost & Improve WordPress SEO Ranking in 2021
<p>To get more visibility, impressions and to boost SEO ranking in the new online environment, websites should be shipped with the newest technologies, not just on the outside.</p><p>The implementation of this principle opens up the door for prominent search engines such as Google to improve website rankings.</p><p>It continues to show up on the top of the search-result pages as the ranking of a website goes up.</p><p>As a result, more users are attracted to the website, and with them, more traffic, purchases, and income follow.</p><p>Now that the impact of SEO or “Search Engine Optimized” is clear, what can one do to maximize the SEO performance & rankings of their websites?</p><p>Are there any special secret tips and tricks for increasing website ranking?</p><figure class="wp-block-image size-large"><img data-attachment-id="152" data-permalink="https://thewplanet.com/importance_of_seo1/" data-orig-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-2lpTgTWg/w:auto/h:auto/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/importance_of_seo1.jpg" data-orig-size="1600,1199" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="importance_of_seo1" data-image-description="" data-medium-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-2lpTgTWg/w:300/h:225/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/importance_of_seo1.jpg" data-large-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-2lpTgTWg/w:610/h:457/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/importance_of_seo1.jpg" width="610" height="457" src="https://mlenzovehwwx.i.optimole.com/clTH-k0-2lpTgTWg/w:610/h:457/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/importance_of_seo1.jpg" alt="SEO’s Significance" class="wp-image-152"/></figure><h2><strong>SEO’s Significance</strong></h2><p>Top Google rankings are a pinnacle of online business success.</p><p>According to Backlinko, the first result on Google gets 31.7 percent of all clicks — while results on the second page receive just .78 percent of clicks.</p><p>I’ve talked to a lot of business owners and managers – newbies and veterans – who have gone crazy trying to unlock the secrets of how to improve Google ranking without getting penalized.</p><p>The perception of SEO to a website owner, as mentioned above, feels like finding the last clue piece in the search to find a treasure hunter with a minor difference in the long-lost city of Atlantis; SEO is True.</p><p>To no one’s horror, SEO-optimized websites reap a lot of publicity and other advantages, so they have more eyes fixed on them.</p><p>The unflinching conviction that high ranking websites know how the game is played is nestled by nearly any nerd or semi tech-savvy, and quite frankly, they’re not mistaken.</p><p>When search engines like to start labeling a website as SEO-privileged destinations, more users swarm into that connection to get a load of their stuff, see what they have to sell on the digital shelf, what innovative services they have to deliver, and all in one word, what’s going on.</p><h2><strong>Ways to Increase Website Ranking</strong></h2><p>The most substantial source of traffic is search engines.</p><p>But here, what are the rules?</p><p>To support them in ranking websites, Google and other search engines inherit special algorithms.</p><p>They are not always in tip-top state, considering the efficiency of these algorithms, and they need to be guided.</p><p>Potential traffic is saved by asking the search engine what the website’s content is all about and improving it.</p><p>Any tips and tricks can be manipulated to assist with the result in order to boost SEO ranking and improve website ranking in the eyes of search engines.</p><figure class="wp-block-image size-large"><img data-attachment-id="147" data-permalink="https://thewplanet.com/wp_seo_plugins1/" data-orig-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-oddR4_B5/w:auto/h:auto/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/wp_seo_plugins1.png" data-orig-size="1711,580" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="wp_seo_plugins1" data-image-description="" data-medium-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-oddR4_B5/w:300/h:102/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/wp_seo_plugins1.png" data-large-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-oddR4_B5/w:610/h:207/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/wp_seo_plugins1.png" width="610" height="207" src="https://mlenzovehwwx.i.optimole.com/clTH-k0-oddR4_B5/w:610/h:207/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/wp_seo_plugins1.png" alt="WordPress SEO plugins" class="wp-image-147"/></figure><h3><strong>SEO Plugins</strong></h3><p>Ever since the public understood the true importance of Google ranking and how it helps to boost website ranking, handy SEO plugins have been swarming the market.</p><p>Fortunately, the overwhelming love for SEO apps was so extreme that still, WordPress comes with plenty of these useful rank-up add-ons.</p><p>About that, downloading one or more SEO plugins would not affect anybody.</p><p>In the other hand, setting up some external SEO resources lets website owners handle multiple facets of SEO better and removes a lot of pressure off their hands.</p><p>We will easily narrow it down to two or three top-rated and productive plugins as we start to recruit the top SEO resources in the group.</p><p>Although other ones might fall more precious for some users, to us, tools like <a href="https://yoast.com/wordpress/plugins/seo/" class="rank-math-link" target="_blank" rel="noopener">Yoast SEO</a>, <a href="https://wordpress.org/plugins/seo-by-rank-math/" class="rank-math-link" target="_blank" rel="noopener">Rank Math</a>, <a href="https://wordpress.org/plugins/all-in-one-seo-pack/" class="rank-math-link" target="_blank" rel="noopener">All-in-One SEO</a> (by Michael Torbert), and the paid plugin <a class="rank-math-link" href="https://wordpress.org/plugins/squirrly-seo/" target="_blank" rel="noopener">Squirrly </a>are enough to finish the job.</p><p>Each of these great SEO plugins has its own cons and pros, and they are difficult to discern.</p><p>Another perfect example of plugins to find out about rivals’ precise keywords and other market applications is Ahrefs.</p><figure class="wp-block-image size-large"><img data-attachment-id="149" data-permalink="https://thewplanet.com/ahrefs1/" data-orig-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-rRKugjdk/w:auto/h:auto/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/ahrefs1.png" data-orig-size="1254,834" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="ahrefs1" data-image-description="" data-medium-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-rRKugjdk/w:300/h:200/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/ahrefs1.png" data-large-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-rRKugjdk/w:610/h:406/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/ahrefs1.png" width="610" height="406" src="https://mlenzovehwwx.i.optimole.com/clTH-k0-rRKugjdk/w:610/h:406/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/ahrefs1.png" alt="ahrefs" class="wp-image-149"/></figure><p><a class="rank-math-link" href="https://ahrefs.com/" target="_blank" rel="noopener">Ahrefs </a>is a premium tool for SEO plugins with a free seven-day preview to try and develop a solid grasp on the fundamentals of this awesome solution.</p><p>Thanks to its wide range of highly popular features, <a class="rank-math-link" href="https://moz.com/" target="_blank" rel="noopener">Moz </a>has also found a place in every content manager’s heart.</p><p>It allows users the ability to search their websites on demand, more efficiently handle their keywords, dig up thousands of keywords in a matter of seconds, and recognise specific SEO issues.</p><p>To pump up its game, it’s also equipped with a system that recommends hot-fixes to SEO issues and spots the sections prone to improvement.</p><figure class="wp-block-image size-large"><img data-attachment-id="154" data-permalink="https://thewplanet.com/moz1/" data-orig-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-xKDr4UDT/w:auto/h:auto/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/moz1.jpg" data-orig-size="1024,768" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="moz1" data-image-description="" data-medium-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-xKDr4UDT/w:300/h:225/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/moz1.jpg" data-large-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-xKDr4UDT/w:610/h:458/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/moz1.jpg" width="610" height="458" src="https://mlenzovehwwx.i.optimole.com/clTH-k0-xKDr4UDT/w:610/h:458/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/moz1.jpg" alt="moz" class="wp-image-154"/></figure><p>Note that, despite being of the same nature and having lots in common, SEO plugins don’t do the optimization by themselves.</p><p>They simply give a hand to users by pointing out the flaws or strong-points from an SEO standpoint.</p><h3><strong>Is WWW Important?</strong></h3><p>Against all the speculations and controversies going around the web, there’s no actual proof to support these claims. Launching a website with the “www” at the beginning (www.example.com) or without it (example.com) won’t increase website ranking. </p><p>So, in the light of choosing one, it all comes down to personal preferences. However, seeing so many websites use www raises some questions? Well, here are a couple of reasons:</p><ul><li>· Using www as part of your domain used to be the standard back in the day.<br>But that is not necessarily true anymore.<br>One reason you still might see www being used a lot is simply that changing it after using it for years can be complicated and cause issues. <br>So a lot of older brands simply continue to use it.</li></ul><ul><li>Another reason large companies with a lot of traffic might want to use www is due to DNS.<br>Naked domains (non-www) technically can’t have a CNAME record used to redirect traffic for failover.<br>However, there are workarounds to this issue.</li></ul><h3><strong>Google Search Console’s Significance</strong></h3><p>If you want to see if search engines are able to help you improve the ranking of your website, select Google Search Console.</p><p>Everyone can put themselves in the shoes of a search engine with this versatile tool, and take a look at their websites from afar, much as a wandering tourist would.</p><p>By providing them vital details about the essential topics they need to remember, such as how their websites appear on the search engine, how much their pages are clicked, phrases and keywords that people type in to find their gig, and so on, Google Search Console empowers users.</p><p>Google Search Console warns consumers if they are stepping in the wrong path amid its hefty arsenal of incredibly valuable resources.</p><p>It shows them what’s working for them and what parts have been missing or where they drifted off to the wrong line.</p><p>Knowing all these, don’t hesitate to register your website to find out the voids in your work.</p><p>This would tremendously help you to plan your next move according to the latest trends.</p><figure class="wp-block-image size-large"><img data-attachment-id="151" data-permalink="https://thewplanet.com/good_web_host1/" data-orig-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-Hndz0w1N/w:auto/h:auto/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/good_web_host1.jpg" data-orig-size="1280,743" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="good_web_host1" data-image-description="" data-medium-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-Hndz0w1N/w:300/h:174/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/good_web_host1.jpg" data-large-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-Hndz0w1N/w:610/h:354/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/good_web_host1.jpg" width="610" height="354" src="https://mlenzovehwwx.i.optimole.com/clTH-k0-Hndz0w1N/w:610/h:354/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/good_web_host1.jpg" alt="Quality of Web Host" class="wp-image-151"/></figure><h3><strong>Quality of Web Host</strong></h3><p>The magnitude of keywords such as “Focus Keywords,” “SEO ranking,” “ranking factors,” “SEO tools/plugins,” and “content” will blind us from elements such as pace that are less noticeable yet equally important.</p><p>More often than not, people neglect the fact that when it comes to rating websites, Google also sets importance at load-up time. So, try to bring more time and resources into web hosting, away from all the SEO carry-ons.</p><p>A safe and quick hosting can go a long way and pull up the rating of a website. Some consider using SSD drives over conventional hard drives for this issue, which is not a bad recommendation in its own way, as it improves page loading time.</p><figure class="wp-block-image size-large"><img data-attachment-id="148" data-permalink="https://thewplanet.com/yoast_xml_sitemap1/" data-orig-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-SpxGJA35/w:auto/h:auto/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/yoast_xml_sitemap1.png" data-orig-size="1750,793" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="yoast_xml_sitemap1" data-image-description="" data-medium-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-SpxGJA35/w:300/h:136/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/yoast_xml_sitemap1.png" data-large-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-SpxGJA35/w:610/h:276/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/yoast_xml_sitemap1.png" width="610" height="276" src="https://mlenzovehwwx.i.optimole.com/clTH-k0-SpxGJA35/w:610/h:276/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/yoast_xml_sitemap1.png" alt="Yoast XML Sitemap" class="wp-image-148"/></figure><h3><strong>Add XML Sitemap</strong></h3><p><a href="https://www.wpbeginner.com/beginners-guide/what-is-a-wordpress-sitemap-how-to-create-a-sitemap-in-wordpress/" target="_blank" rel="noopener">XML Sitemap</a> is a vitally important formatted file that sends out the links of a website to the search engines and, this way, helping the crawlers and the engines to located contents more easily.</p><p>Adding up an XML sitemap won’t do Google ranking any good.</p><p>However, it does speed up the search engine’s quest to find your content and website, and who doesn’t want everything done in a blink of an eye?</p><p>A great example of a WP plugin that automatically creates and updates sitemaps would be Google XML Sitemaps by Arne Brachhold.</p><h3><strong>Content Rules</strong></h3><p>Follow these few basic content-related tasks to improve website ranking by enhancing content consistency, and watch as your Google ranking starts to fly.</p><figure class="wp-block-image size-large"><img data-attachment-id="153" data-permalink="https://thewplanet.com/keyword_research1/" data-orig-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-bhAsQ-vk/w:auto/h:auto/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/keyword_research1.jpg" data-orig-size="1280,750" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="keyword_research1" data-image-description="" data-medium-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-bhAsQ-vk/w:300/h:176/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/keyword_research1.jpg" data-large-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-bhAsQ-vk/w:610/h:357/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/keyword_research1.jpg" width="610" height="357" src="https://mlenzovehwwx.i.optimole.com/clTH-k0-bhAsQ-vk/w:610/h:357/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/keyword_research1.jpg" alt="Keyword Research" class="wp-image-153"/></figure><h4><strong>Keyword Research</strong></h4><p>We know how it could appeal to beginners or even experts to find a backbreaking keyword; after all, it all boils down to choosing the right keywords.</p><p>The good news is that, while research into keywords will prove to be very complicated and time-consuming, it eventually pays off.</p><p>You may also dump this irritating commitment to the content manager or online marketer occasionally.</p><p>However, if your style is to do things like a lone-wolf and practicing in the transition is what you are looking for, we have a couple of tricks to teach you.</p><p>First off, with the keywords, lots of free or premium online analysis instruments out there on the market will benefit you.</p><p>Some tools like <a href="https://www.semrush.com/" target="_blank" rel="noopener">SEMRush </a>or <a href="https://kwfinder.com/" target="_blank" rel="noopener">Keywordfinder </a>have buzzed over time, and can you outpace competitors in the SEO-ranking run.</p><p>Doing the search on your own and solely through Google or related topics is another way to go.</p><p>As you’ve probably noticed by now, after giving Google something to wander about on the web, it lists some useful relevant short/long-tailed keywords at the bottom of every page – except for mobile-users who might not be able to benefit from this feature.</p><p>These enlisted keywords can give you ideas on what people are looking for and what’s becoming the new trend and possibly your new focus keyword.</p><h4><strong>Optimize Blog Post</strong></h4><p>It’s time to bring it into proper use after discovering the focus keyword.</p><p>Here are some key measures to take to optimize the posts:</p><ul><li>Use Semantic Keywords</li><li>Don’t Forget About Link Building</li><li>Write a Catchy Title</li><li>Add Media (Images, Videos, etc.)</li><li>Write a Meta Description</li><li>Take Advantage of Categories & Tags</li><li>Make Articles Easier to Comprehend</li></ul><figure class="wp-block-image size-large"><img data-attachment-id="146" data-permalink="https://thewplanet.com/share_it1/" data-orig-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-zXXQFZSL/w:auto/h:auto/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/share_it1.jpg" data-orig-size="1668,938" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="share_it1" data-image-description="" data-medium-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-zXXQFZSL/w:300/h:169/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/share_it1.jpg" data-large-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-zXXQFZSL/w:610/h:343/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/share_it1.jpg" width="610" height="343" src="https://mlenzovehwwx.i.optimole.com/clTH-k0-zXXQFZSL/w:610/h:343/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/share_it1.jpg" alt="Share you content through social media" class="wp-image-146"/></figure><h4><strong>Share on Social Media Platforms</strong></h4><p>The shortage of tools to share them with them on other sites including social media is something that is much more annoying than regularly publishing bite-sized bits of material with audiences.</p><p>Every corner of our lives has been addressed by social media, and people don’t seem to get enough of posting what they feel presentable and interesting to read.</p><p>Generate emotional/trendy content to strike a chord with the viewers that can hook them up.</p><p>Check the internet on what is trending and use that to your advantage, not simply write the first thing in your mind that comes up.</p><p>Bear in mind, though, that a catchy title lets a subject get everybody hooked and you sell the article.</p><p>Try not to sound arrogant and self-centered all the time.</p><p>Be humble and sometimes go with a self-deprecating tone so everybody can see how human you are.</p><p>Don’t fall blind to your audience’s values and opinions; instead, cherish and nourish them.</p><p>Loyal viewers come onto a website where they feel appreciated, and they’re likely to share a story from such a source with others.</p><figure class="wp-block-image size-large"><img data-attachment-id="150" data-permalink="https://thewplanet.com/average_content_length1/" data-orig-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-YVSDLFF1/w:auto/h:auto/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/average_content_length1.jpg" data-orig-size="912,562" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="average_content_length1" data-image-description="" data-medium-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-YVSDLFF1/w:300/h:185/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/average_content_length1.jpg" data-large-file="https://mlenzovehwwx.i.optimole.com/clTH-k0-YVSDLFF1/w:610/h:376/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/average_content_length1.jpg" width="610" height="376" src="https://mlenzovehwwx.i.optimole.com/clTH-k0-YVSDLFF1/w:610/h:376/q:auto/https://thewplanet.com/wp-content/uploads/2021/02/average_content_length1.jpg" alt="Average Content Length" class="wp-image-150"/></figure><h4><strong>Word Count Matters</strong></h4><p>For Google search parties, whatever bodes well with the readers bodes well.</p><p>And what are the parameters of a website that truly draws in the hoard of opinions? Well, there are long and extensive blogs on the subject of your job or service.</p><p><a class="rank-math-link" href="https://searchengineland.com/seo-user-science-behind-long-form-content-230721" target="_blank" rel="noopener">Surveys clearly indicate</a> that the top 10 content ranking in Google search results (that’s Google search page one) applies to every single keyword with at least 2000 words on the topic.</p><p>In brief, content-rich and lengthy posts attract more clicks and skyrocket in the search engine results table as a push to improve website rankings.</p><p>There’s a very famous formally-viral query chart on the web showcasing how studded contents generate more leads and how fund of them search engines like Google are.</p><p>As vaguely perceptible, the upper the average content length, the better positioning a post can achieve.</p><p>While crafting a blog post is all good and search-engine-compelling in most cases, be wary of not capping a piece of content with blasé nonsense that generates more laughs or boredom than views; because, if done so, it can backlash on your SEO presence in devastating measures.</p><h3><strong>Link Building</strong></h3><p>It’s all about the connection, it’s all for nothing if you fail:</p><h4><strong>SEO-Friendly Permalinks</strong></h4><p>In an SEO-unfriendly way, WordPress handles permalink changing, which literally blows and may have some negative side effects on one’s moves to get some views and visibility of the search engine.</p><p>The default URL structure set for posts by WordPress usually includes the post name after a long-tail of banal and unclean variables that don’t even care about engines.</p><p>Clean and shorter URLs, on the other hand, will really draw the interest of search engines and help to improve the rating of websites.</p><p>The title of the post or the main keyword is still kept by these styles of permalinks, but presented in a much more eye-pleasing duration that gets rid of any extra information such as date or place.</p><p>Creating the best-structured permalink form isn’t a math problem; instead, straightforward navigation to the WordPress settings tab.</p><p>At the destination, look for the post name option and change permalink structuring to your desired form.</p><p><strong>Crucial Note:</strong> If you have been up and running the website for more than six months, do not touch the permalink settings.</p><p>If a website has been creating permalinks and views for an extended period of time, many users/customers are likely to rely on the current type of URL frameworks to get in touch, particularly on social media sites.</p><p>You run the risk of missing leads and SEO rating points simply because the redirection of URLs would not act successfully by immaturely converting the well-rooted permalink formation.</p><p>Lower the danger by engaging a specialist to do the job for you and solving the redirecting problems in case of urgent need.</p><h2>Final Words</h2><p>It is difficult and treacherous to improve website ranking and get a more prominently positioned presence on the first page of Google or some other search engine.</p><p>When the current patterns and algorithms evolve over time, it is confusing that certain strategies or instruments lose their faces entirely, and others leap to be the latest hype and fuss.</p><p>It’s treacherous because it has so many drawbacks and challenges that no one can even deem himself an authority on the subject.</p><p>In order to learn the art of rating and optimizing a website, it takes years and years and endless declines.</p><hr class="wp-block-separator alignfull is-style-twentytwentyone-separator-thick"/><h2><strong>Resources:</strong></h2><ul><li><a href="https://neilpatel.com/blog/improve-google-rankings-without-getting-penalized/" class="rank-math-link" target="_blank" rel="noopener">The Step-by-Step Guide to Improving Google Rankings Without Getting Penalized</a> by Neil Patel</li><li><a href="https://webnus.net/improve-wordpress-seo/" class="rank-math-link" target="_blank" rel="noopener">Improve WordPress SEO: 11 Tips to Boost Website Rankings</a> by Webnus</li><li><a href="https://www.semrush.com/blog/wordpress-seo-checklist-20-tips/" class="rank-math-link" target="_blank" rel="noopener">WordPress SEO Checklist: 20 Tips to Improve Your Rankings</a> by SEMrush</li><li><a href="https://katsustudio.net/improve-seo/" class="rank-math-link" target="_blank" rel="noopener">8 Effortless ways to Optimize SEO & Site Ranking Immediately + SEO Trends 2020</a> by Katsu Studio</li></ul>

6 Common WordPress Hosting & Server Issues in 2021
<p>One of the most reputable platforms for creating a website is WordPress, and it is way beyond any fair doubt.</p><p>No matter how quick & simple this CMS functions, for individuals running their website, there are always problems that arise and cause difficulties.</p><p>If you are a beginning user and do not have enough knowledge of the technical aspects of website management, this can be desperate.</p><p>But it is not always because these problems will result to getting hacked, conflicting plugins or a WordPress topic.</p><p>At times, the blame is on the infrastructure of your website, such as your hosting service.</p><p>WordPress hosting problems are common technical difficulties that come into light due to an array of reasons.</p><p>Read on to find out about the 6 most common issues and the way you can fix them to minimize website downtimes.</p><h2><strong>WordPress Hosting Issues</strong></h2><p class="has-drop-cap">WordPress hosting services are becoming more and more popular due to the <a href="https://www.whoishostingthis.com/compare/wordpress/stats/" target="_blank" rel="noopener">increasing use</a> of this CMS around the world.</p><p>Such solutions have provided many website owners independence from certain common WordPress hosting issues, but there are still problems that need to be solved.</p><p>Many of the server outages go back to the preferred service provider.</p><p>Cheaper services also do not come with sufficient support, and team members may not be competent enough to provide the best consultation, even though you may provide reasonable support.</p><p>You don’t want to make the website be unreachable or sluggish for a long time with that in mind.</p><p>Knowing the root of problems so that you can manage them properly in your hosting is the secret to solving those problems.</p><h2><strong>WordPress Affecting Server Problems</strong></h2><p>It’s daunting to know that no matter how much effort you put into optimizing your site, other bad things can happen to it.</p><p>You look into configurations, check for plugins and themes, but yet end up having a malfunctioning website.</p><p>Server issues are among the tricky problems like that.</p><p>The key to resolving these server issues quickly is to understand what kinds of issues may arise from the underlying server technology.</p><p>By understanding the source of the problem, you can more confidently and efficiently handle these issues with your web hosting provider.</p><h2><strong>Most Common WordPress Server & Hosting Issues List</strong></h2><h3><strong>1- Low-Quality Server</strong></h3><p>Data breaches and hacks have long been the most alarming problem that can happen for an online presence.</p><p>Lack of necessary security features by your hosting service provider means a lot of WordPress hosting problems.</p><p>Server vulnerabilities lead to different threats, such as the successful login of fake users and online attacks.</p><p>Instability of server, on the other hand, increases your site’s downtimes, which in turn brings down the number of visits to your website.</p><h4><strong>How to fix the low-quality server issue:</strong></h4><p>The best solution to these problems is to use hosting services that are equipped with multi-level security features.</p><p>Among them, we can mention the activation of two-factor authentication and disabling the default WordPress admin logins and automatic updates.</p><p><a href="https://www.globalsign.com/en/ssl-information-center/what-is-an-ssl-certificate" target="_blank" rel="noopener">SSL certificates</a> and firewalls are likewise mandatory, and we often consider them as default security measures for each service provider.</p><p>Furthermore, search into multi-container servers as they can ensure greater uptime.</p><p>When the platform gets more frequent visitors than the normal flow, these services have the potential to deploy new containers.</p><p>Through using these servers, you will also be confident of the stability of your platform in times of power outages.</p><h3><strong>2- Email Service Problems</strong></h3><p>Using email addresses branded to your website’s address is favored by website owners, and they often check for this feature when purchasing a hosting service.</p><p><em>support@damain.com </em>and <em>info@domain.com</em> are the most addresses used for businesses that are, in many cases, connected to email marketing platforms for more sales leads and better communication with customers.</p><p>Not being able to receive emails is a pain in the neck since you lose a high potential of online marketing.</p><p>The importance of <a class="rank-math-link" href="https://www.lyfemarketing.com/blog/importance-email-marketing" target="_blank" rel="noopener">email marketing</a> should never be ignored, whether your business is small or a large and enterprise-level one.</p><p>First of all, send many emails to the email addresses of the company to ensure that you are unlikely to accept any emails.</p><p>If you don’t see a message that indicates that your inbox is full, then it’s time to search your server for stuff.</p><p>Some people forward messages to another account from an email address with the name of the domain.</p><p>If that is the case for your company as well, before continuing to the next steps, double-check your forwarding settings.</p><p>Often, if you are using third-party email management software such as Microsoft Outlook, see whether or not the hosting email is on the active email list.</p><p>From the hosting admin screen, you can access and monitor email accounts.</p><p>There you can find the web version of your email inbox to check either you have received any emails or not.</p><p>If there is nothing in the list either, you should contact the support team of your hosting and ask them to check server settings in this regard.</p><h3><strong>3- Common Errors</strong></h3><p>There are times that we enter the address of our website in the browser and end up seeing a white screen or an error with code or descriptions.</p><p>Some of the usual errors are as follows:</p><h4><strong>Error Establishing Database Connection</strong></h4><p>In normal conditions, you are the one in charge of controlling your database.</p><p>But exceptions exist as well.</p><p>The first thing to check for this error is the <em>“wp-config.php”</em> file of your site.</p><div class="wp-block-coblocks-alert is-style-warning" style="background-color:;color:"><p class="wp-block-coblocks-alert__title">Edit with caution ⚠ </p><p class="wp-block-coblocks-alert__text">See if your login information and hostname are correct and make changes if necessary.</p></div><p>Secondly, go for a security scan for possible security breaches.</p><p>There is an assortment of free and paid security tools available online to use on your WordPress site.</p><p>If there’s no breach, contact your hosting company immediately since they may have deactivated your database for excessive use or other security measures.</p><p>Talk to the support team and confirm what has happened to your site.</p><h4><strong>Server Does Not Exist</strong></h4><p>Account suspension is also synonymous with this malfunction.</p><p class="wp-block-coblocks-highlight"><mark class="wp-block-coblocks-highlight__content">It could be the result of the domain name or hosting service not being renewed.</mark></p><p>It’s also conceivable that, for other reasons, including suspicious traffic, the hosting service provider has opted to terminate your account.</p><p>Whatever occurs, do not hesitate to contact them directly and ask for consultation.</p><h4><strong>Death White Screen</strong></h4><p>This failure also results in a white screen with no warning inside it.</p><p>Because there are no codes that show what is going wrong, this sort of mistake is more complicated than others.</p><p>It is likely to be viewed on some areas of the web, not all sites, due to a memory cap or poor setups.</p><p>In the first place, any who have numerous websites hosted on a single server can search for this issue on their other pages.</p><p>The odds are high that it has to do with your hosting service if the same bug happens on them as well.</p><p class="wp-block-coblocks-highlight"><mark class="wp-block-coblocks-highlight__content">Otherwise, you can deactivate the themes and plugin to identify the method for an issue and then reactivate them one after another.</mark></p><h4><strong>Memory Exhausted</strong></h4><p>The exhaustion of memory size limit on WordPress is often down to a plugin or script.</p><p>The error usually shows a message that indicates the size of memory, which is exhausted.</p><p>The solution to this error is increasing the PHP memory limit.</p><div class="wp-block-coblocks-alert is-style-warning" style="background-color:;color:"><p class="wp-block-coblocks-alert__title">Edit with caution ⚠ :</p><p class="wp-block-coblocks-alert__text">You add the following code into your <em>“wp-config.php”</em> file and increase the limit if necessary:</p></div><pre class="wp-block-code"><code><em>"define('WP_MEMORY_LIMIT,' '512M' );"</em></code></pre><p>Doing so will tell WordPress to increase this limit to the specified amount (here 512 MB).</p><h4><strong>Connection Timed Out</strong></h4><p>Seeing the “ERR_CONNECTION_TIMED_OUT” error shows that your site is busy doing more than it can handle.</p><p class="wp-block-coblocks-highlight"><mark class="wp-block-coblocks-highlight__content">Mostly caused on shared hosting, this error can be fixed by removing extra plugins on the site and increasing memory exhaustion.</mark></p><p>Similar to previous steps, try to disable your plugins and then activate them one by one to see what causes the problem.</p><p>If doing so and increasing the memory limit didn’t help to troubleshoot the issue, you should contact your hosting service provider.</p><h4><strong>Parse or Syntax Error</strong></h4><p>Parse or syntax errors are signs of adding code snippets into the files of your site.</p><p>Typically, you may have misspelled a part of the code or missed some characters.</p><p>When you are done getting the hang of it, you can process to diagnose for this error.</p><p>Fixing a syntax begins with editing the code that has made it.</p><p>Use FTP to access your site and locate the file that has caused this error.</p><p class="wp-block-coblocks-highlight"><mark class="wp-block-coblocks-highlight__content">Now you just need to remove the code or ask an expert with knowledge of coding to edit it properly.</mark></p><p>After finishing the edits, save the file and upload it again on the server.</p><p>Your site should now function the way it used to be.</p><h4><strong>Internal Server Error</strong></h4><p>This topic is by far the most common concern that many users of WordPress face.</p><p>Generally speaking, this error indicates that something is wrong with the website, but the server can’t properly find out about it.</p><p>So, the odds are high that when you first attempt, you can’t exactly spot the error.</p><p>Begin with checking your <em>“.htaccess”</em> file.</p><p>Rename it by adding a few characters to the end, save it, and refresh the website.</p><p class="wp-block-coblocks-highlight"><mark class="wp-block-coblocks-highlight__content">If it worked, head over to your <strong>WordPress dashboard > Settings > Permalinks</strong>.</mark></p><p>Click <strong>Save Changes</strong> without making changes in any field.</p><p>This will automatically make a new <em>“.htaccess”</em> file with default options that function usually.</p><p>In case the problem exists, consult it with your hosting support team.</p><h3><strong>4- Pages Loading Too Slow</strong></h3><p>Internet users are <a href="https://www.hostingmanual.net/3-seconds-how-website-speed-impacts-visitors-sales/" target="_blank" rel="noopener">no more patient</a>.</p><p>So, a slow-loading website is a top problem we should take into consideration.</p><p>A long time of loading refers to any duration of more than three seconds, and that’s enough to lose customers and revenue.</p><p>This common problem can be the result of a slow server, having a slowed website, or time-taking external scripts. Consider what happens if a site has all the issues at the same time! So, do not ever underestimate the impact of plugins and scripts on your website’s performance.</p><p>Every single one of them can slow down your pages significantly.</p><h4><strong>How to fix the slow page loading on WordPress:</strong></h4><p>First up, verify the host’s server status.</p><p>You can do it on the website of the hosting company by using the resources and tools offered.</p><p>For this objective, several have a dedicated page that displays the state of their live server.</p><p>You will find it here if there is something wrong with the server.</p><p>Any service providers go deeper and make you search for problems with a particular domain.</p><p class="wp-block-coblocks-highlight"><mark class="wp-block-coblocks-highlight__content">In this scenario, you can call the support staff and inquire how long it will take to fix it.</mark></p><p>If you regularly face such slow-downs, it may be the responsibility of a nearby website that affects your domain.</p><p>After talking to the representatives of your hosting company, upgrading to a better service like <a href="https://wpengine.com/resources/vps-wordpress-hosting/" target="_blank" rel="noopener">VPS</a> can be a permanent solution.</p><p>Next, after getting sure that there isn’t any issue concerning the downtimes, it’s time to check the bandwidth.</p><p>You may have experienced a traffic spike that brought problems for you.</p><p>Again, you can monitor your bandwidth from the admin panel of your hosting service.</p><p>The mismatched version of PHP is another frequent problem that can slow down the functionality of themes, plugins, and even the WordPress core itself.</p><p>So, make sure you check for PHP version updates once in a while from your hosting panel.</p><p>If it doesn’t display the latest version, ask the support team to add it for you.</p><p>Finally, if you don’t have the issues mentioned above, you have to narrow down the list of installed assets and tools on your site.</p><p>Figure out which ones are necessary, and remove others that have caused WordPress hosting problems.</p><p>Plus, you can set the ones with lower priority to run last so that the pages will load quickly.</p><p>And by quickly, I mean less than three seconds!</p><h3><strong>5- Pricing + Quality Support</strong></h3><p>Between hosting service providers, the rivalry is very high.</p><p>Things can get confusing when contemplating the packages available, and you do not know exactly what their proposals entail.</p><p>In addition, firms usually sell monthly or annual services, although you can also find usage-based contracts.</p><p>As previously noted, you have to contact the help team to troubleshoot a vast range of WordPress hosting issues.</p><p>If the service provider does not have a professional and competent support staff, you can lose credibility and sales.</p><h4><strong>How to come up with a solution for pricing & support:</strong></h4><p>Try to go for the hosting services that clearly indicate what you get for the price you pay.</p><p class="wp-block-coblocks-highlight"><mark class="wp-block-coblocks-highlight__content">Transparency of pricing should be the top quality you look into.</mark></p><p>If you are not sure about the total number of traffic surges in a month, the usage-based solutions best fit your needs.</p><p>Above all, always try to use companies that allow clients to make their own customized plans based on their real needs.</p><p>Furthermore, take a look at the <a href="https://hostingfacts.com/" target="_blank" rel="noopener">review websites</a> to see what others think of the company.</p><p>Put a great focus on what their clients say about the support team and their methods.</p><p>The old-fashioned way of sending multiple emails for a single issue is really a thing of the past.</p><p>Instead, you should be provided with live support that solves the problems in real-time.</p><p>Companies who have permanent monitoring of their services are the best choice to be relieved from the stress that comes to you when the website goes down.</p><h3><strong>6- Updates Not Reflected on The Site</strong></h3><p>It seems like caching the WordPress platform is such an easy thing to execute and get a handle on what is possible with the various WordPress caching plugins.</p><p>But let’s presume you have an installed and configured caching plugin already. You’ve tried clearing your browser.</p><p>Your site has been opened from a separate window and computer, too. You’ve also attempted to delete all of your browsing info, cookies, and history.</p><p>Nevertheless, the changes you have made on the website do not surface on the front end. What’s happening here?</p><p>Your cache temp folder can function incorrectly or on the web hosting side it may be something else entirely.</p><p>You’ll need to reach out to hosting help for assistance if it’s a server-side caching problem.</p><h2><strong>Final Words</strong></h2><p>One of the top-rated CMSs to use for a website is WordPress.</p><p class="wp-block-coblocks-highlight"><mark class="wp-block-coblocks-highlight__content">With the growth of WordPress-specific hosting plans offered by hosting providers, more users now benefit from excellent automation and enhanced functionality.</mark></p><p>Yet, issues with WordPress hosting are inevitable, and when things go wrong on a platform, it really hurts.</p><p>The popular WordPress problems mentioned above will give you a clearer understanding of what happens when changes are needed for your web.</p><p>And if you do not get the job done, once you reach out to speed up the process, you at least know what to tell the support staff.</p><hr class="wp-block-separator alignfull is-style-twentytwentyone-separator-thick"/><h2>Resources:</h2><ul><li><a href="https://webnus.net/wordpress-hosting-problems/" class="rank-math-link" target="_blank" rel="noopener">5 Most Common WordPress Hosting Problems 2020</a> by Webnus</li><li><a href="https://premium.wpmudev.org/blog/8-server-issues-that-affect-wordpress-and-what-to-do-about-them/" class="rank-math-link" target="_blank" rel="noopener">8 Server Issues That Affect WordPress</a> by wpmudev</li><li><a href="https://wpmayor.com/common-wordpress-hosting-problems/" class="rank-math-link" target="_blank" rel="noopener">The Top 5 Most Common WordPress Hosting Problems and How to Fix Them</a> by WP Mayor</li></ul>